We created a series of animated videos about the health effects of sugar and artificial ingredients for Raley’s Supermarkets. These videos are part of a larger Raley’s education project for both Raley’s employees and customers.
To connect with consumers of all backgrounds, we incorporated playful character design. Each design took many iterations, but we collaborated closely with the Raley’s creative team to land on the right design. Drawing this motley crew was a blast!
